Ready to become a Triple-Threat?

AS SEEN ON

The #1 Truth About Running An Online Business

In Any Niche Or Market…

We all get into business to bring our gifts + solutions to the world.

it doesn’t matter if it’s:

Relationship advice

Cookie baking

Chair upholstery

Painting

Business coaching

Personality assessments

Diet plans

Agency services

BUT FIRST,

a quick story...

There once was a bakery in town. The owner hired a baker, and this baker worked for the bakery and did a great job making cakes.

Eventually, the baker decided he could run the shop better than the owner. “After all,” he thought. “I’m the best cake baker around! If I opened my own bakery, I’d make so much more!”

The baker, not understanding business…made a grave error.

He thought making cakes was the business, but it wasn’t. Running a bakery was about the business of marketing + selling cakes.

what this means for you...

You are in the business of marketing + selling your expertise, not the expertise itself.

Which means, if you don’t know how to do this online, your hopes of reaching the people who need you most…dwindle.

This problem manifests in things like:

Frustration that people don’t “get” what you do or why it’s so valuable

Other less expert providers making a killing while you’re struggling for attention

Low conversion rates that lead to rabbit trails of optimization that aren’t fixing the right thing… wasting time and money

Hiring multiple providers who are great at ONE thing but don’t know how to integrate it all OR

Working as a provider and feeling like you don’t have the confidence to delivery the strategy that’s going to make the offer finally sell

Constantly working on your “expertise” thinking that’s the problem

Building offer after offer, all which are lukewarm and half selling

So we bet you can guess what the #1 truth is for online business

owners everywhere right?

You’re not in the business of your expertise.

You’re in the business of marketing + selling that expertise.

And in this increasingly digital world, that means knowing how to do that with sales funnels + digital assets.

Whether you learn it yourself or hire someone to do it, this skill cannot be underserved.

And here at Funnel Gorgeous®, we’ve coined a new term to describe those who really know how to do this well online. We call it “Triple Threat Marketing”.

What is Triple Threat Marketing?

There are three elements to a high converting sales funnel, and it corresponds perfectly with the same three skills we see in marketers who regularly create amazing offers.

Skill #1: Offer Creation

Offer creation is knowing how to package up products so they are irresistible.

This includes understanding things like…

Online business model design

The customer journey

Product suites + value ladder

Pricing + positioning

Bonuses

Skill #2: Copywriting

Copywriting is putting into words a sound and persuasive case for the product, and to compel a potential customer to take action.

This includes understanding things like…

Headlines + hooks

Webinar presentations

Sales copy

Emails

Marketing arguments

Skill #3: Design

Design is a big skill, but in the context of digital marketing, this is learning how to use visual elements to make the offer + copy more digestible and irresistible.

This includes understanding things like…

Sales page design
Copy design
Order form design
Landing page design
Color psychology + fonts
Product mockups
Mobile optimization

When a business builds a funnel with a great offer, great copy, and great design… it sells.

When a marketer knows how to craft great offers, write great copy, and create great design…they sell.

Warning: Side effects of this program may include increased confidence.

Here’s How You’ll Master All The Above…

There are hundreds of courses currently selling in each of these three categories, but very few that teach all three…and all three well.

THE REASON?

There’s a gap in the market for the well rounded expert marketer who can see how all the pieces work together.

This is why we (Julie + Cathy: co-founders of Funnel Gorgeous), never had to scrape around for work when we were individual agency owners.

We both had this triple threat skillset.

A copywriter by trade (and some talent), Julie had to learn the other two skills of design and offer creation. And when she did, her agency exploded! She built 7 figure funnels for clients and then started building them for herself. Her notoriety in copy and design landed her the VP role at ClickFunnels for 18 months, and put her on the map as one of top marketers to learn from.

Cathy, a formally trained expert designer, noticed in her design world, that many designers weren't thinking like marketers. Cathy's insatiable need to understand user experience, sales psychology, and offer creation led her to dive deep into the other two skills of this triple threat, helping her launch a six figure funnel on the first go when she started to branch out into courses. She's one of the top sales conversion designers you can learn from today!

Triple Threat Marketing: The Proof is in the Math

Standard Opt-in For A Summit?

20%

Ads That Click Summit?

37%

Standard Buy Rate of an Offer?

1-5%

Ad Gorgeous

18%*

*These sales are AFTER already selling it to 1900 people through an affiliate offer, burning through our hot traffic!

Standard Buy Rate of a Low-Ticket Offer?

1-5%

Offer Cure!

8%

Standard Buy Rate for an OTO?

3-10%

Funnel Rx!

24%

And THIS is Why...

no matter how crowded the Internet Marketing space gets...

There will always be high demand for triple threat marketers. The people who know how all three elements work together, and can do all three.

So if you’re a service provider, VA, freelancer, or agency looking to build up your skill set, or you’re a bootstrapping online business owner who knows that your CEO title is really CMO for the first several years…

We’d love to introduce you to our premier marketing certification that helps our customers learn and master these three key skills inside…

Who FG Society Is For:

Freelancers

Funnel builders

Service providers

Ad + Funnel Agencies

Designers

Copywriters

Consultants

Coaches

Bootstrapping Entrepreneurs

Companies who need to train their team

IN A NUTSHELL

Anyone who needs to understand offer creation, copywriting, and design.

FG Society is a certification program that teaches online marketing through the design and development of a sales funnel. The program is broken up into three phases, based on the foundational pieces of Internet Marketing.

Offer Creation + Strategy

+

Copy

+

Design

ACADEMIC OVERVIEW

We do this in an applied way by teaching funnel building for infoproducts.

You will move through each phase, with an exam at the end to test competency.

We call this the “triple threat”.

The ability to do all three pieces well is what makes a marketer stand out in the industry.

By the end of the program, you will have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.

**Once certified*, your triple threat marketer status will unlock a range of perks** inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.

*Those who wish not to be certified but simply want to go through the program for individual skill development can opt out of the exam process.

The FG Society Curriculum

Offer Creation

STEP ONE

TO MASTER MARKETER

YOU WILL LEARN

Customer Avatar

Online Business Models

New Business Growth

Problem + Solution

Unique Selling Proposition

Value Ladder Strategy

Funnel Strategy

Continuity Considerations

Pricing

Unpacking Offers

Lead Funnels

Funnel Analysis

TOOLS + RESOURCES

Average Cart Value

Lifetime Value

Anticipating Launch Results

Strategic Planning

Funnel Elements Checklist

Conversion Benchmarks Calculator

USP Examples

Intensive Examples

Glossary of Terms

BY THE END
OF THIS PHASE:

You'll have your offer, your unique selling proposition, and brand style dialed in.

Copywriting

STEP TWO

TO MASTER MARKETER

YOU WILL LEARN

Direct Response Introduction

Sales Copy Instruction

Announcements

Features/Benefits

Guarantees

Urgency/Scarcity

FAQ

Closes

Headlines

Problem/Solution

Rapport

Testimonials

Persuasion

Storytelling

Webinars

Emails

Naming

TOOLS + RESOURCES

Email headline cheats

Naming + USP examples

Copy teardowns

Webinar hotseats

Glossary of terms

BY THE END
OF THIS PHASE:

You'll have mastered the Sales Argument - the piece that wins over your ideal customers.

Design

STEP THREE

TO MASTER MARKETER

YOU WILL LEARN

Experience First Design

Space

Cadence

Balance

Emphasis

Details

Sales Page Design

Announcements

Features/Benefits

Guarantees

Urgency/Scarcity

FAQ

Closes

Headlines

Problem/Solution

Rapport

Testimonials

Offer Assets

Logos

Graphics

Product mockups

Mobile Optimization

Order Forms + OTO’s

Funnel Building

Pricing

Timelines

Funnel Build Process

Brand Style

Color Theory

Typography

Image Optimization

TOOLS + RESOURCES

Custom extra design ideas for funnels

Off Book Funnel design templates

Black + White wireframe

Over the shoulder webinar design

Funnel pricing calculator

Gantt charts for project timelines

Color theory + font style library

BY THE END
OF THIS PHASE:

Your funnel design skills will be created, hooked up, and ready for it's close-up.

AS SEEN ON

The #1 Truth About Running An Online Business

In Any Niche Or Market…

BUT FIRST,

a quick story...

what this means for you...

owners everywhere right?

Whether you learn it yourself or hire someone to do it, this skill cannot be underserved.

And here at Funnel Gorgeous®, we’ve coined a new term to describe those who really know how to do this well online. We call it “Triple Threat Marketing”.

There are three elements to a high converting sales funnel, and it corresponds perfectly with the same three skills we see in marketers who regularly create amazing offers.

Here’s How You’ll Master All The Above…

THE REASON?

Standard Opt-in For A Summit?

20%

Ads That Click Summit?

37%

Standard Buy Rate of an Offer?

1-5%

Ad Gorgeous

18%*

Standard Buy Rate of a Low-Ticket Offer?

1-5%

Offer Cure!

8%

Standard Buy Rate for an OTO?

3-10%

Funnel Rx!

24%

And THIS is Why...

no matter how crowded the Internet Marketing space gets...

We’d love to introduce you to our premier marketing certification that helps our customers learn and master these three key skills inside…

Who FG Society Is For:

IN A NUTSHELL

Anyone who needs to understand offer creation, copywriting, and design.

Offer Creation + Strategy

+

Copy

+

Design

ACADEMIC OVERVIEW

We do this in an applied way by teaching funnel building for infoproducts.

You will move through each phase, with an exam at the end to test competency.

We call this the “triple threat”.

The ability to do all three pieces well is what makes a marketer stand out in the industry.

By the end of the program, you will have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.

Once certified*, your triple threat marketer status will unlock a range of perks inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.

The FG Society Curriculum

Offer Creation

STEP ONE

TO MASTER MARKETER

YOU WILL LEARN

TOOLS + RESOURCES

BY THE END OF THIS PHASE:

Copywriting

STEP TWO

TO MASTER MARKETER

YOU WILL LEARN

TOOLS + RESOURCES

BY THE END OF THIS PHASE:

Design

STEP THREE

TO MASTER MARKETER

YOU WILL LEARN

TOOLS + RESOURCES

BY THE END OF THIS PHASE:

**Once certified*, your triple threat marketer status will unlock a range of perks** inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.

BY THE END
OF THIS PHASE:

BY THE END
OF THIS PHASE:

BY THE END
OF THIS PHASE: