We all get into business to bring our gifts + solutions
to the world.
Relationship advice
Business coaching
Cookie baking
Personality assessments
Chair upholstery
Diet plans
Painting
Agency services
There once was a bakery in town. The owner hired a baker, and this baker worked for the bakery and did a great job making cakes.
Eventually, the baker decided he could run the shop better than the owner. “After all,” he thought. “I’m the best cake baker around! If I opened my own bakery, I’d make so much more!”
The baker, not understanding business…made a grave error.
He thought making cakes was the business, but it wasn’t.
Running a bakery was about the business of marketing + selling cakes.
What this means for you...
Frustration that people don’t “get” what you do or why it’s so valuable
Other less expert providers making a killing while you’re struggling for attention
Low conversion rates that lead to rabbit trails of optimization that aren’t fixing the right thing… wasting time and money
Hiring multiple providers who are great at ONE thing but don’t know how to integrate it all OR
Working as a provider and feeling like you don’t have the confidence to delivery the strategy that’s going to make the offer finally sell
Constantly working on your “expertise” thinking that’s the problem
Building offer after offer, all which are lukewarm and half selling
And in this increasingly digital world, that means knowing how to do that with sales funnels + digital assets.
Whether you learn it yourself or hire someone to do it, this skill cannot be under served.
Offer creation is knowing how to package up
products so they are irresistible.
Online business model design
Pricing + positioning
The customer journey
Bonuses
Product suites + value ladder
Copywriting is putting into words a persuasive case for the product, and to compel a potential customer to take action.
Headlines + hooks
Emails
Webinar presentations
Marketing arguments
Sales copy
Design is a big skill, but in the context of digital marketing, this is learning how to use visual elements to make the offer + copy more digestible and irresistible.
Sales page design
Color psychology + fonts
Copy design
Product mockups
Order form design
Mobile optimization
Landing page design
When a business builds a funnel with a great offer, great copy, and great design...
When a marketer knows how
to craft great offers, write
great copy, and create great design...
There’s a gap in the market for the well rounded expert marketer who can see how all the pieces work together.
This is why we (Julie + Cathy: co-founders of Funnel Gorgeous), never had to scrape around for work when we were individual agency owners.
A copywriter by trade (and some talent), Julie had to learn the other two skills of design and offer creation. And when she did, her agency exploded!
She built 7 figure funnels for clients and then started building them for herself.
Her notoriety in copy and design landed her the VP role at ClickFunnels for 18 months, and put her on the map as one of top marketers to learn from.
Cathy, a formally trained expert graphic and web designer, noticed in her design world, that many designers weren't thinking like marketers.
Cathy's insatiable need to understand user experience, sales psychology, and offer creation led her to dive deep into the other two skills of this triple threat, helping her launch a six figure funnel on the first go when she started to branch out into courses. She's one of the top sales conversion designers you can learn from today!
"I just built my first funnel ON MY OWN!! And I used FG Funnels for the first time too! I'm beyond excited about this funnel launch results! This is a huge milestone!"
"The Features and Benefits module was the cure. It made me dig deep into what my human will get and gave me total confidence in my offer. It transformed the worry to WOW."
"All the knowledge I'm learning is incredibly valuable. I was a little unfocused and unsure on certain parts of my business before. Now I am crystal clear!!"
*These sales are AFTER already selling it to 1900 people through an affiliate offer, burning through our hot traffic!
And THIS is Why...
No matter how crowded the Internet Marketing space gets...
...there will always be high demand for Triple-Threat marketers -
the people who know how all three elements work together, and can do all three.
"FG Society is still the BEST program I've ever invested in. I've learned invaluable skills, grown as a strategist, and connected with so many wonderful business owners over the years."
"When I joined I just wanted to soak up the learning. My first funnel is already made back my investment and I haven't even run ads to it yet (and it's only a $17 product). I'm so excited to build more funnels by following the FG framework. Thank you Julie & Cathy!"
"I'm a numbers person. Logical. Detail-oriented. Introvert. Creativity has not been my defining character. With FG, I've found coaches that provide not just the tech I need, but the training, guidance, strategy and beautiful tools to put it all together."
So if you’re a service provider, VA, freelancer, or agency looking to build up your skill set, or you’re a bootstrapping online business owner who knows that your CEO title is really CMO for the first several years…
We’d love to introduce you to our premier marketing certification that helps our customers learn and master these three key skills inside…
Who
FG Society Is For:
Freelancers
Funnel builders
Service providers
Ad + Funnel Agencies
Designers
Copywriters
Consultants
Coaches
Bootstrapping Entrepreneurs
Team Members
Anyone who needs to understand offer creation, copywriting, and design.
We do this in an applied way by teaching funnel building for info products. You will move through each phase, with an optional exam at the end if you want to do certification (not required).
We call this the “triple threat”.
The ability to do all three pieces well is what makes a marketer stand out in the industry.
By the end of the program, you will have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.
If you decide to get certified*, you will also unlock a range of perks inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.
*Those who wish not to be certified but simply want to go through the program for individual skill development can opt out of the exam process.
Customer Avatar
Funnel Strategy
Online Business Models
Continuity Considerations
New Business Growths
Pricing
Problem + Solution
Unpacking Offers
Unique Selling Proposition
Lead Funnels
Value Ladder Strategy
Funnel Analysis
You'll have your offer, your unique selling proposition, and brand style dialed in.
+ AVERAGE CART VALUE
+ LIFETIME VALUE
+ ANTICIPATING LAUNCH RESULTS
+ STRATEGIC PLANNING
+ FUNNEL ELEMENTS CHECKLIST
+ CONVERSION BENCHMARKS CALCULATOR
+ USP EXAMPLES
+ INTENSIVE EXAMPLES
+ GLOSSARY OF TERMS
"Started Phase 1 of the course this week. I'm working through the content... and wow. This is incredibly thorough! I am learning A LOT. I'm even more impressed that I'm finally understanding funnels. I've had a lot of 'Ah-Ha" moments in Phase 1."
"I passed phase 1 exam for FGS! So excited. Not just passing but all the knowledge I learned is incredibly valuable. Going to dive into the bonuses before I start phase 2!"
"Phase 1 has really helped me clear my basics. I am a beginner. I want to express my heartfelt gratitude to Julie and Cathy and the whole FG team for supporting beginners like me and helping me build a solid foundation of skills. I love Funnel Gorgeous. "
Direct Response Introduction
Problem/solution
Sales Copy Instruction
Rapport
Announcements
Testimonials
Features/benefits
Persuasion
Guarantees
Storytelling
Urgency/scarcity
Webinars
FAQs
Emails
Closes
Naming
Headlines
You'll have mastered the Sales Funnel Copywriting - the piece that wins over your ideal customers.
+ EMAIL HEADLINE CHEATS
+ NAMING + USP EXAMPLES
+ COPY TEARDOWNS
+ WEBINAR HOTSEATS
+ GLOSSARY OF TERMS
"Phase 2 in FG Society is my favorite for the incredible copy training.
I even referred back to it just this week!"
"I wrote the copy for my my funnel following Phase 2 step by step. Having a mostly e-commerce shop, I had never really written out a full sales page before. It's been really awesome to be a part of this and I'm so glad I look the leap."
"I was nervous about signing up because I've taken more courses and programs than I can even count at this point. But WOW... I'm blown AWAY!! I'm now consuming every video in Phase 2 and this program has already given me exactly what I was looking for and needed."
Experience First Design
Testimonials
Space
Offer Assets
Cadence
Logos
Balance
Graphics
Emphasis
Product Mockups
Details
Mobile Optimization
Sales Page Design
Order Forms + OTOs
Announcements
Funnel Building
Features/benefits
Pricing
Guarantees
Timelines
Urgency/scarcity
Funnel Build Process
FAQs
Brand Style
Closes
Color Theory
Headlines
Typography
Problem/solution
Image Optimization
Rapport
Your funnel design skills will be created, hooked up, and ready for it's close-up.
+ CUSTOM EXTRA DESIGN IDEAS FOR FUNNELS
+ OFF BOOK FUNNEL DESIGN TEMPLATES
+ BLACK + WHITE WIREFRAME
+ OVER THE SHOULDER WEBINAR DESIGN
+ FUNNEL PRICING CALCULATOR
+ GANTT CHARTS FOR PROJECT TIMELINES
+ COLOR THEORY + FONT STYLE LIBRARY
"The truth is I was terrified about Phase 3 because I don't consider myself a designer. As it turns out, I do some of these things already AND I picked up a ton more design chops. Phase 3 is SO great."
"I just used language from the first module in Phase 3 in a business intensive today and she was so impressed! I was hired by this client before we ever finished out call, let alone submitting a proposal. It's bloody brilliant!"
"I was dreading Phase 3 because I'm awful at design and totally left brained. Turns out it's exactly what I needed. I just transformed my funnel section by section going through the Phase 2 module. It's definitely a hands on module, and so worth it!"
Bite sized videos for easy referencing
Transcripts + slides
Fully downloadable
Workbook + resources
Glossary of terms (to understand the lingo)
OPTIONAL - An exam to test for certification
Want to see a sample lesson for free?
Plus, inside of FG Society, you also gain access to our library of legacy programs we’ve built over the years. Some of these programs have sold for thousands in their own right, and had thousands of students!
These popular programs are now ONLY included with your FG Society Enrollment
Julie Chenell's Legacy Program
Julie's best-selling and signature program launched in 2017 and was the most comprehensive digital marketing education you could get! It covers branding, offer creation, list building, launching, delivery, sales funnels, and more. Though the program is 4 years old, it's a treasure trove of information you can reference in your journey to becoming a master marketer.
Julie Chenell's Legacy Program
The single highest ROI course ever produced by Julie is Proposal Secrets. If you run an agency with services that are hard to quote on the phone, if you find yourself getting beaten out by price, this three hour class is a must! More students have hit 6 figures with this course than any other product she's put out in the market.
Julie Chenell's Legacy Program
Getting clients on Facebook is still possible, yes even in 2022! Why? Because the principles of relationship building are still applicable. This class (recorded in 2017) still helps scores of new experts become known through FB groups in this 2 hour class.
Julie Chenell's Legacy Program
You know webinars are great selling assets, but what if you don't sell a course but a service. Here's the go-to method for how to do a webinar that leads to more proposals and contracts!
Julie Chenell's Legacy Program
Starting from literal zero? Follow this guide to get your business off the ground, get known, and get clients!
Cathy Olson's Legacy Program
You know webinars are great selling assets, but what if you don't sell a course but a service. Here's the go-to method for how to do a webinar that leads to more proposals and contracts!
Private Community Group
In addition to the content, we offer a lively and engaged community for all studying marketers.
Your enrollment includes 12 months access to this community (and read on to see how certification allows you to unlock a second year for free).
FG Design Legacy Program
The course that started it all. FG OG teaches to create visually appealing and profitable funnels, regardless of design skills. It includes six modules on design principles, storyblocking, mobile optimization, and practical application, plus tools and templates for immediate use. It also includes brandboards, templates, a CSS masterclass, and live design demos.
And Introducing Brand New Bonuses for 2024!!
FG Funnels® Curriculum
Coming Spring 2024
2x Per Month
With Nicole McDonough
Warning: Side effects of this program may include brain explosions of a-ha's and oh-my-goodnesses.
"I'm watching Proposal Secrets bonus course right now... I can't wrap my mind around how much content has been given. I've watched so many videos and haven't even scratched the surface of this program. I actually feel like I have some hope and confidence that I can move forward with what I want to do."
"Being a part of FG Society continues to pay off! After announcing in the group that I wanted to guest coach/train in other communities, I am now an Executive Business Coach at a major black owned media company. I know without a doubt if it wasn't for the certification and connections I've made in FGS this wouldn't even be happening."
"What I love most about FG Society program is that the phases aren't overstuffed with needless, overwhelming information. You get EXACTLY what you need WHEN you need it. And you will know WHY you are doing it. ::Sigh:: I am so grateful for Funnel Gorgeous! "
It’s important to note:
You do not have to get certified in order to keep the material.
However, we’ve found that even those who don’t plan on selling their funnel building services as a business offer, enjoy the exam process to cement the information and help them apply it!
Though you keep the material forever, your enrollment includes 12 months to get certified and be in the FB community, after which a renewal fee of $500/yr keeps your access to the group and calls, plus keeps your certification badges and directory listing active.
You have 12 months to complete the certification. Once certified, you can unlock one more year free in the community as a perk of certification.
Each phase has an exam.
The exam builds upon itself for each phase.
Though you could technically do them out of order, we recommend you don't since the concepts build.
Exams are Multiple Choice, Short Answer or True/False.
There is one small project in Phase #3.
Each exam is graded by our team. Phase #3 is graded by Cathy herself!
All tests are open book. Use your material.
You can take each test two times if you fail without any additional grading fee.
If you're within 10% of passing, we have a second grader come in to see.
Each phase has its own passing grade (between 78-84%).
50% affiliate commission on our Funnel Gorgeous courses
Featured on our Hire A Marketer website and in our directory
Access to job requests
1x a month mastermind call with Julie and/or Cathy
"I use the knowledge and skills I gained from going through the FG Society program ever day. I constantly go back to modules in all of the phases to remind me of stuff. Best investment ever."
"FG Society was the most transformative course I've ever taken. I knew a little bit but it made everything click. It's builder agnostic. Definitely recommend!"
"FG Society is suitable for newbies and experts alike. I had been building funnels for 4 years when I joined and it was still SO beneficial for me!"
Incredibly well designed and taught curriculum that will give you comprehensive skills in offer creation, copywriting, and funnel design
Resources, checklists, calculators, and more!
A suite of bonus courses for your reference library on design and marketing that would cost thousands on their own (and sold for as much)
Workbook + resources
12 months inside a lively community with 2x per month Hotseat calls
The option to get certified by passing three exams, which unlocks a host of new perks (including a directory listing + monthly mastermind meeting call with Julie + Cathy) plus one additional year free in the community
All-Inclusive Master Marketer Skill Training
Offer
PHASE 1:
OFFER + STRATEGY FOUNDATIONS
Your Human
Business Models
Business Fertilization
The Problem
The USP
Value Ladder Strategy
Funnel Strategy
Continuity Funnel Strategy
Offer Cementing
Offer Pricing
Unpacking Big Offers Into Smaller Ones
Lead Funnel Strategy
Funnel Analysis
RESOURCES + EXTRAS
Developing a USP
Calculating Average Cart Values
Calculating Lifetime Value
Calculating Customer Acquisition
Anticipating Launch Results
Case Study Hotseats
Copy
PHASE 2:
FUNNEL COPY FOUNDATIONS
Direct Response
Sales Copy
Guarantees
Features + Benefits
FAQs
Closes
Problem/Solution
Headlines
Proof
Stacks
Persuasion
Preframes
Storytelling
Webinar Presentations
Emails
Naming
RESOURCES + EXTRAS
Copy Teardowns
Pre-launch Emails
Email Subject Lines
Reworking Webinars
Sales Copy Notes
DESIGN
PHASE 3:
FUNNEL DESIGN FOUNDATIONS
Experience First Design
Space
Cadence
Balance
Emphasis
Details
Sales Page Design
Order Form Design
Product Mockups
Logos
Mobile Optimization
Funnel Building
Graphics
RESOURCES + EXTRAS
Typography
Color Theory + Brand Style
Image Optimization
Extra Design Ideas
Off Book Funnel Drop Templates
Webinar Slide Deck Tips
Exclusive Bonus Courses Included Free
VALUE $1,000
VALUE $500
VALUE $300
VALUE $500
VALUE $5,000
VALUE $5,000
VALUE $300
VALUE $100
FG Funnels® Curriculum
Coming Spring 2024
2x Per Month
With Nicole McDonough
INCLUDED INSIDE EACH PHASE
WORKBOOKS
EXAM PREP
ASSETS
GLOSSARY
CSS CODES
REFERENCE
FULL SUPPORT
1:1 VIDEO AUDITS
ANSWER QS
BIZ DEV HELP
PRIVATE GROUP
CERTIFIED MASTERMIND CALLS
1X PER MONTH, FACE-TO-FACE ROUND TABLE CALL
Total Value = $37,000
Regular Price = $10,000
Today's Sale Price = Only $5000
LIMITED TIME PAY IN FULL BONUS:
For a limited time, when you pay in full you’ll also receive
A $197 VALUE FREE
or
Payment Plan is 12 Monthly Payments of $500
"Someone told me that they wished they wrote copy even half as well as me, and I told them 'That's all because of FG Society.' It was seriously the best course I have ever taken in my entire life!"
"I'm a FG Society OG, certified since December 2020. FG Society is still one of the very best things that I have ever done for my business!
"FG Society is the best investment I've made in myself and my business ever. And I haven't even finished the last phase yet!"
Burning Qs Your Fellow Marketers Asked Before Working With Us
Approximately 50% of people that enroll in FGS become certified.
70% of people who pass Phase 1 continue on and get fully certified.
People who use the material and participate will pass because the curriculum is designed to empower you to pass.
You have 12 months to be in the Facebook group while working through the curriculum. If you get certified, you unlock 12 more months free. After that it’s a $500/yr renewal fee to remain in the group and certified.
We’ll have a code of ethics for all our certified marketers, plus you’ll need to keep your directory listing up to date. The renewal fee is $500/yr but we will not require you to take another exam.
You keep the content you buy. So even if you don’t want to continue, the information and training is yours to keep.
They unlock as soon as you buy. You keep them, even if choose not to get certified.
Launch Gorgeous is our sister program that is a bootcamp style get your funnel built! It’s designed to be the practical application to FG Society. Many of our FG Society students go on to do Launch Gorgeous because they want to build a funnel for themselves and put all those new skills to work.
We offer a $1000 off voucher for Launch Gorgeous to any of our current FG Society students if you’d like to participate on the next live round.
We do allow agencies to be certified. You can have up to 2 individuals complete ONE certification if you’d like your AGENCY to be certified. The individual (who is acting as the +1) must be a spouse, K1 business partner, employee, or contractor with at least six months of working with you. We will not grade two versions of the test, and the agency will be listed in our directory, not the individual.
"I've learned so much, but know there is still more to learn. And there is plenty more to do. I have a message to share and lessons to teach. And I'm so thankful for it all."
"GET CONNECTED with others in the FG Society group! I've received so many messages to participate or collaborate on offers, and sooo many of my opportunities to work with major influencers have come from my relationships here."
"I just wanted to share that I am loving the FG Society program, loving the community and I feel so good that I am learning from the best. Julie and Cathy are awesome."
All-Inclusive Master Marketer Skill Training
1. FG Society 3 Phase Curriculum (Offer // Copy // Design) (Value $3000)
2. Optional* Certification Process For Funnel Builders (Value $900)
3. *Brand New* Phase 4 FG Funnels Curriculum (Value $500)
4. *Brand New* Funnel SOPs (Coming Spring 2024) (Value $500)
5. *Brand New* 2x a Month Hotseats w/ Julie or Cathy! (Value $15,000)
6. *Brand New* 1x a Month Coaching with Nicole (Value $6000)
7. CERTIFIED PERK Monthly Mastermind w/ Julie or Cathy (Value $5000)
8. Bonus #1 The Digital Guidebook (Value $2000)
9. Bonus #2 Proposal Secrets ← so many people ask about this! (Value $500)
10. Bonus #3 Influence Masterclass** (Value $100)
11. Bonus #4 Service Provider Webinar (Value $100)
12. Bonus #5 Starting From Zero Series (Value $100)
13. Bonus #6 Inspired Pro (Value $1000)
14. Bonus #7 Facebook Community (Value $500)
15. Bonus #8 Funnel Gorgeous Design Course – THE ORIGINAL! :) (Value $300)
16. Unlocked Perk! $97/m grandfathered price for FG Funnels (Value $360)
17. Unlocked Perk! $1000 off Launch Gorgeous Coupon (Never Expires) (Value $1000)
Unlimited access to all course content.
Unlocked perks that remain.
12 months of coaching & community.
Pay-in-Full Bonus
Booking Blueprint
(value $197)
LIMITED TIME PAY IN FULL BONUS:
For a limited time, when you pay in full you’ll also receive
A $197 VALUE FREE
or
Payment Plan is 12 Monthly Payments of $500
This Isn’t just theory.
We've seen over and over again that the funnels built by triple threat marketers outperform industry standards...
By a lot.
People who build funnels that are supposed to break even,
end up with $25,000 a month in net profit.
Or they make $100,000 in 30 days off a $30 product.
Our conversion rates on all our funnels beat benchmarks the majority of the time.
FG Society is our solution to the need for online business owners to learn the three great foundations of funnel building… Offer, Copy, and Design.
Our Insanely Awesome FGS Guarantee
We are confident in the immense value this program offers, which is why
WE PROUDLY BACK IT WITH A14 Day GUARANTEE.
That means, if within the first 14 days, you feel that you're not gaining the insights
you expected on offer creation, copy, and design...
If you don’t feel like you're on a path to becoming a better funnelbuilder and writer…
If you don’t start seeing improvements in your offers…
Just send us an email at [email protected] and
we will give you 100% of your money back.
xx Julie Chenell + Cathy Olson
All-Inclusive Master Marketer Skill Training
1. FG Society 3 Phase Curriculum (Offer // Copy // Design) (Value $3000)
2. Optional* Certification Process For Funnel Builders (Value $900)
3. *Brand New* Phase 4 FG Funnels Curriculum (Value $500)
4. *Brand New* Funnel SOPs (Coming Spring 2024) (Value $500)
5. *Brand New* 2x a Month Hotseats w/ Julie or Cathy! (Value $15,000)
6. *Brand New* 1x a Month Coaching with Nicole (Value $6000)
7. CERTIFIED PERK Monthly Mastermind w/ Julie or Cathy (Value $5000)
8. Bonus #1 The Digital Guidebook (Value $2000)
9. Bonus #2 Proposal Secrets ← so many people ask about this! (Value $500)
10. Bonus #3 Influence Masterclass** (Value $100)
11. Bonus #4 Service Provider Webinar (Value $100)
12. Bonus #5 Starting From Zero Series (Value $100)
13. Bonus #6 Inspired Pro (Value $1000)
14. Bonus #7 Facebook Community (Value $500)
15. Bonus #8 Funnel Gorgeous Design Course – THE ORIGINAL! :) (Value $300)
16. Unlocked Perk! $97/m grandfathered price for FG Funnels (Value $360)
17. Unlocked Perk! $1000 off Launch Gorgeous Coupon (Never Expires) (Value $1000)
Unlimited access to all course content.
Unlocked perks that remain.
12 months of coaching & community.
Pay-in-Full Bonus
Booking Blueprint
(value $197)
LIMITED TIME PAY IN FULL BONUS:
For a limited time, when you pay in full you’ll also receive
A $197 VALUE FREE
or
Payment plan is 12 monthly payments of $500
"I don't have the words to explain how thankful I am for this FG Society program. Thank you Julie & Cathy for the incredible teaching that you do."
"Just as I'm celebrating all I've learned through my work with FG Society over these past several months, I get word that I've achieved their FG Certified Marketer status. I've found coaches that provide the tech, training, guidance, strategy and tools. So thankful for it all."
"I've got a craft subscription box and eCommerce business with both digital and physical products so I think I'm kind of an unlikely fit for FG Society, but I've followed each phase and learned so much, and made my funnel live! It's a new opportunity that I didn't even realize I wasn't taking advantage of before."
© 2018 - 2024 FUNNEL GORGEOUS LLC. ALL RIGHTS RESERVED.